Privacy Policy

Updated: February 2025

The Cheesecake Factory Incorporated and its parents, subsidiaries, and affiliated entities (“The Cheesecake Factory,” “we”, “us” or “our”) respect your privacy and are committed to protecting it through our compliance with this privacy policy (“Privacy Policy” or “Policy”).

This Privacy Policy describes how The Cheesecake Factory collects, uses, and discloses personal information about individuals who use our website (thecheesecakefactory.com) and all corresponding webpages, software applications, or mobile applications that link to this Privacy Policy (collectively, the “Site”) or who otherwise interact with us online or offline (collectively, our “Services”). Additional policies may apply in other contexts and to other relationships you may have with us. 

We may update this Privacy Policy from time to time, as permitted by law. We will post the updated Privacy Policy on this page with an updated date. We encourage you to look for updates to this Privacy Policy by checking this date when you access our Services. Your continued use of our Services after the effective date of any modification to the Privacy Policy will be deemed to be your agreement to the changed terms.

By using our Services or otherwise providing personal information to us, you agree to our Terms of Use and our privacy practices as described in this Privacy Policy.

CONTENTS
1.    PERSONAL INFORMATION WE COLLECT & WHY WE COLLECT IT
2.    SOURCES FROM WHICH WE COLLECT PERSONAL INFORMATION
3.    COOKIES AND OTHER TRACKING TECHNOLOGIES
4.    HOW LONG WE KEEP PERSONAL INFORMATION
5.    HOW WE DISCLOSE PERSONAL INFORMATION
6.    CALIFORNIA PRIVACY RIGHTS
7.    PRIVACY RIGHTS FOR CONSUMERS IN COVERED STATES OUTSIDE CALIFORNIA
8.    INTERNATIONAL VISITORS
9.    PRIVACY RIGHTS FOR RESIDENTS OF CANADA
10.    DISCLOSURES RELATING TO OUR REWARDS PROGRAM AND OTHER OFFERS
11.    EMAIL PREFERENCES
12.    THIRD-PARTY SITES AND SERVICES
13.    SECURITY OF YOUR PERSONAL INFORMATION
14.    CHILDREN’S PRIVACY
15.    CONTACT US

1. PERSONAL INFORMATION WE COLLECT & WHY WE COLLECT IT 
In this Policy, “personal information” means information that, alone or in combination with other information, identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you. Personal information does not include information that is publicly available, anonymized, or deidentified as defined by applicable privacy legislation.

Generally, we collect the following categories of personal information, which we use for the listed business or commercial purposes:

In addition to the purposes described above, we may use and disclose any category of personal information we collect to respond to law enforcement requests, or as otherwise required or authorized by applicable law, court order, or governmental regulations; to protect our rights and interests and those of others; to resolve any disputes; to enforce our terms and policies; and to evaluate or conduct a merger, sale, or other acquisition of some or all of our assets. We also reserve the right to use the personal information we collect for any other purpose identified in an applicable privacy notice or agreement between you and us, or otherwise with your consent.

2.  SOURCES FROM WHICH WE COLLECT PERSONAL INFORMATION
Generally, we collect the categories of personal information described above from the following categories of sources:
•    Directly from you
•    From our affiliated companies
•    Through technologies in use on our Services (such as through cookies, pixels, and other tracking technologies)
•    Created by us (e.g., if we create records pertaining to you, provide you with a login or user ID, or otherwise generate information linked to you)
•    Your friends and family
•    Other companies and organizations
•    Service providers that help us to run our business
•    Advertising networks, social networks, internet service providers, and data analytics providers 
•    Data brokers

3. COOKIES AND OTHER TRACKING TECHNOLOGIES
We use cookies, web beacons, embedded scripts, software development kits and other similar tracking technologies (collectively, “Tracking Technologies”) that automatically collect personal information as you interact with the Services. We use Tracking Technologies to personalize your experience with our Services, support the functionality of our Site, analyze trends relating to usage of the Site, and for advertising purposes. Our Site uses first-party Tracking Technologies as well as Tracking Technologies supported by our service providers and third parties, such as advertising partners. 

The length of time a cookie will stay on your device depends on whether it is a “session” or “persistent” cookie. Session cookies generally stay on your device until you stop browsing. Persistent cookies stay on your device until they expire or are deleted. We use both session cookies and persistent cookies on our Site.

In general, our Site uses cookies and other tracking technologies as follows:
•    When necessary to operate our Site (for example, for security purposes or to keep items in your bag)   
•    To optimize the functionality of our Site, including by personalizing content for you, greeting you by name, pre-filling forms for you, and remembering your preferences (e.g., your choice of language or location)
•    For purposes of ad targeting and marketing. These cookies collect information about your browsing behavior on our Site to show you relevant advertising when you visit other websites or use social media 
•    For analytics purposes. For example, to help us understand how our Site is used, to see what products most interest you, and to determine how best to market our products to you. More information on website analytics is provided below
If you do not want to have cookies placed on your device, you should adjust your settings within our cookie preference center by clicking Your Privacy Choices in the banner below this Policy or set your browser to refuse cookies before accessing our Site. You can find more information about how to change your browser cookie settings at allaboutcookies.org, and cookiepedia.co.uk. 

Analytics
We may use analytics tools to monitor and analyze the use of our Site, including Google Analytics. Google Analytics is a web analytics service offered by Google LLC that tracks and reports Site traffic. This software may collect information such as your IP address, location, operating system, access time, duration of visit, and actions you take on our Site. Google Analytics is owned and controlled by Google LLC. Data collected by Google is subject to its privacy policy. You may opt-out of having your website activity made available to Google Analytics by installing the Google Analytics browser add-on, available here. For more information on the privacy practices of Google, please visit the Google Privacy & Terms webpage: policies.google.com/privacy.

Online Advertising
Our Site collects information about you in order to target advertisements to you when you browse the internet or use social media. One of the tools we use for this purpose is Google Ads, which is an advertising service provided by Google. Google uses cookies and other identifiers, in combination with their own data, to show you ads based on your usage of our Site. You can personalize the ads you receive or opt out of ads from Google by visiting the Google Ads Settings page. Additional options for opting out of interest-based advertising can be found here. 

Do Not Track Signals
Some Internet browsers include the ability to transmit “Do Not Track” or “DNT” signals. Since uniform standards for “DNT" signals have not been adopted, our Site does not currently process or respond to “DNT” signals sent by browsers, mobile devices, or other mechanisms.

4. HOW LONG WE KEEP PERSONAL INFORMATION
We keep the categories of personal information described above for as long as is necessary for the purposes described in this Privacy Policy or otherwise authorized by law. This generally means holding the information for as long as one of the following apply: 
•    Your personal information is reasonably necessary to manage our operations, to manage your relationship with us, or to satisfy another purpose for which we collected the information;
•    Your personal information is reasonably necessary to carry out a disclosed purpose that is reasonably compatible with the context in which the personal information was collected; 
•    The personal information is reasonably required to protect or defend our rights or property (which will generally relate to applicable laws that limit actions in a particular case); or 
•    We are otherwise required or permitted to keep your personal information by applicable laws or regulations. 

Where personal information is used for more than one purpose, we will retain it until the purpose with the latest period expires.

5. HOW WE DISCLOSE PERSONAL INFORMATION
We disclose personal information to our affiliates, service providers, and contractors in the following circumstances: 
•    Performing services (including processing, maintaining, or collecting personal information) on our behalf related to the operation of our business and/or the Services (e.g., fulfilling and delivering orders, processing payments, supporting our promotions, contests, gift cards or loyalty programs, and providing communications, technical, analytical, web hosting, cloud hosting, or other services)
•    Auditing related to ad impressions
•    Ensuring security and integrity of personal information
•    Debugging to identify and repair errors that impair existing intended functionality
•    Short-term, transient use, including, but not limited to, non-personalized advertising 
•    Providing advertising or marketing services on our behalf (except for cross-context behavioral advertising)
•    Undertaking internal research for technological development and demonstration
•    Undertaking activities to verify or maintain the quality or safety of our Services
•    To comply with applicable laws and regulations
•    For safety and security
•    Detecting, protecting against, or addressing malicious, deceptive, fraudulent, or illegal activity

In addition to the purposes described above, we may use and disclose any category of personal information we collect to respond to law enforcement requests, or as otherwise required or authorized by applicable law, court order, or governmental regulations; to protect our rights and interests and those of others; to resolve any disputes; to enforce our policies; and to evaluate or conduct a merger, sale, or other acquisition of some or all of our assets.
Please note that we may use and disclose, without restriction, deidentified, aggregated or anonymized information, which is information that does not identify any specific individual.

Targeted Advertising, Sales, and Sharing of Personal Information 
Although we do not sell personal information in exchange for money, some of the ways in which we share personal information for targeted advertising may be considered “sales” or “sharing” under US state privacy laws. Listed below are the categories of personal information we share for purposes of targeted/cross-context behavioral advertising or otherwise “sell” for non-monetary consideration:
•    Identifiers
•    Personal records
•    Commercial information
•    Internet or other electronic network activity information
•    Geolocation data (non-precise)
•    Inferences
The types of third parties to which personal information is sold or shared are third-party advertisers and some analytics vendors. The purposes for which we sell/share this information include showing you relevant ads while you browse the internet or use social media; marketing, advertising, certain types of analytics, or similar purposes. We do not have actual knowledge that we sell or share the personal information of consumers under 16 years of age. If you would like to opt out, please see the information below for your state of residence.

Our uses of personal information are not sales under Nevada law. If you have any questions or if you would like to receive notice by email in the event we should engage in “sales” of personal information under Nevada law in the future, please contact us using the contact information provided below.

6. CALIFORNIA PRIVACY RIGHTS
This section supplements the other parts of our Policy and provides disclosures for California residents under the California Consumer Privacy Act (the “CCPA”). 
Right to Know
California residents have the right to request more information regarding the following: 
 

• The categories of personal information we have collected about you, including: 
  • The categories of sources from which the personal information was collected
  • Our business or commercial purposes for collecting, selling, or sharing personal information
  • The categories of recipients to which we disclose personal information
  • The categories of personal information that we sold, and for each category identified, the categories of third parties to which we sold that particular category of personal information
  • The categories of personal information that we disclosed for a business purpose, and for each category identified, the categories of recipients to which we disclosed that particular category of personal information
  • The specific pieces of personal information we have collected about you.

Deletion
California residents have the right to request the deletion of personal information we collected from you, subject to certain exceptions. Where we use deidentification to satisfy a deletion request, we commit to maintaining and using the information in deidentified form and will not attempt to reidentify the information.
Correction
If you believe that personal information we maintain about you is inaccurate, you may submit a request for us to correct that information. Upon receipt of a verifiable request to correct inaccurate personal information, we will use commercially reasonable efforts to correct the information as you direct. 
Right to Opt Out
California residents can opt out of the sale or sharing of their personal information through Tracking Technologies by clicking Your Privacy Choices in the banner below this Policy. You may also opt out of the sale or sharing of your personal information through an opt-out preference signal, such as the Global Privacy Control. If you choose to use a browser-based opt-out signal, you will be opted out of cookie-based sales or sharing of personal information, and will need to turn it on for each browser you use. To submit a request to opt out of offline sales and sharing, please use our webform.
Right to Limit Use and Disclosure of Sensitive Personal Information 
We do not use sensitive personal information for purposes to which the right to limit use and disclosure applies under the CCPA. 
Submitting Requests Relating to Your Personal Information
To exercise your right to know, right to delete, or right to correct under the CCPA, please use our webform or call us at 1-866-458-2951. Please note that if you submit a request, you will be asked to provide 2-3 pieces of personal information that we will match against our records to verify your identity. You may designate an authorized agent to make a request on your behalf; however, you will still need to verify your identity directly with us before your request can be processed. An authorized agent may submit a request on your behalf using our webform or toll-free number.
Right to Non-Discrimination for the Exercise of Your Privacy Rights
If you choose to exercise any of your privacy rights under the CCPA, you also have the right not to receive discriminatory treatment by us.
California’s Shine the Light Law
California residents may request a list of the third parties to which we have disclosed personal information, as defined under California Civil Code Section 1798.83(e) (a/k/a the “Shine the Light Law”), during the preceding calendar year for third-party direct marketing purposes. To make such a request, please call or write to us using the contact information provided at the end of this Policy. In your request, please specify that you want “The Cheesecake Factory’s California Shine the Light Notice.”

7. PRIVACY RIGHTS FOR CONSUMERS IN COVERED STATES OUTSIDE CALIFORNIA
If you are a consumer who lives in Colorado, Connecticut, Oregon, Texas, Utah or Virginia, you have the right to submit certain requests relating to your personal information as described below. If you are a resident of California, please review our California-specific disclosures, above.
Access and Data Portability
You have the right to confirm whether we are processing your personal information, to access your personal information, and to obtain a copy of your personal information in a portable format. Oregon consumers may also request a list of third parties to which we disclosed Personal Information.
Correction
You have the right to request that we correct inaccuracies in your personal information, taking into account the nature of the personal information and our purposes for processing it. 
Deletion
You have the right to request that we delete your personal information, subject to exceptions.
Right to Opt Out
You have the right to opt out of the following uses of your personal information: (a) targeted advertising; (b) the sale of personal information; and (c) profiling in furtherance of decisions that produce legal or similarly significant effects concerning your economic situation, health, personal preferences, interests, reliability, behavior, location, or movements. We do not sell personal information in exchange for money or engage in practices that qualify as profiling producing legal or similarly significant effects under applicable state privacy law. To opt out of targeted advertising / non-monetary “sales” of personal information via Tracking Technologies, please click Your Privacy Choices in the banner below this Policy. To submit a request to opt out of offline transfers of personal information for these purposes, please use our webform (thecheesecakefactory.com/corporate-information/dsr ). If you are an authorized agent submitting an opt-out request on behalf of a consumer where allowed by state law, please use the webform or toll-free number listed below. We use commercially reasonable efforts to authenticate the identity of the consumer to whom the request relates and the authorized agent’s authority to act on the consumer’s behalf. 
Right to Appeal
Sometimes we are unable to process requests relating to your personal information, in which case, your request will be denied. If your privacy rights request has previously been denied by us and you believe we denied it in error, you may appeal for reconsideration of your request using our webform or toll-free phone number.
Submitting Requests Relating to Your Personal Information
To make a request to access, correct, or delete your personal information, please use our webform  or call us at 1-866-458-2951. Please note that we may need to authenticate your identity before your request can be processed. For authentication, you will be asked to provide 2-3 pieces of personal information that we will match against our records to verify your identity.

8. INTERNATIONAL VISITORS
The Cheesecake Factory operates and is based in the United States. If you are using our Site outside the United States, please be aware that information we obtain about you will be transferred to and processed in the United States or other jurisdictions outside your own, and may be accessed by the courts, law enforcement and national security authorities in those jurisdictions. By using our Site or otherwise providing your personal information to us, you acknowledge and consent to the international transfer and processing of your personal information as described in this Privacy Policy. Please be aware that the data protection laws and regulations that apply to your personal information transferred to the United States or other countries may be different from the laws in your country. If you do not want your information transferred to or processed or maintained outside of the country or jurisdiction where you are located, you should not use the Site or Services.

9. PRIVACY RIGHTS FOR RESIDENTS OF CANADA
If you would like to submit a request to access, correct, erase or obtain a copy of personal information we maintain about you, or if you would like to receive written information about our policies and practices regarding service providers outside of Canada, please use our webform. We may require specific information from you to help us verify your identity prior to processing your request. Applicable law may require or permit us to decline your request. If we decline your request, we will tell you why, subject to any legal restrictions on disclosing this information.

10. DISCLOSURES RELATING TO OUR REWARDS PROGRAM AND OTHER OFFERS
California Notice of Financial Incentive
Summary
We offer a rewards program, Cheesecake Rewards, that provides benefits to those who choose to participate. Participation requires you to provide some personal information to us, such as Identifiers, Personal Records, Commercial Information, Characteristics of Protected Classifications (e.g., date of birth), Internet or Other Electronic Network Activity Information, Geolocation Data, and Inferences. The incentives associated with our rewards program are designed to reward loyal customers based on certain purchases and other related activities. From time to time, we may also offer coupons, special offers, or other discounts to consumers who sign up for our promotional communications by providing us with certain personal information, such as an email address or a phone number.
Material Terms
Participation in Cheesecake Rewards requires you to create an account and allow us to associate your qualifying purchases and activities with that account. Based on your qualifying purchases and activities, you can earn rewards such as access to reservations, a complimentary slice of cheesecake for your birthday, and other special rewards. For the full Cheesecake Rewards terms, please click here. Additional terms may apply to our other promotions.
How to Sign Up
You can sign up for Cheesecake Rewards and opt into the financial incentives associated with that program, by completing the form found here.
Right to Withdraw
You have the right to withdraw from our rewards program and other financial incentives at any time. You may withdraw by calling 1-866-458-2951. If you would like to stop receiving our marketing communications, please see the instructions provided in this Policy, below. 
Value of Financial Incentive
The value of the benefits provided varies as individuals take advantage of our financial incentive offerings to different degrees. For example, Cheesecake Rewards members may receive access to reservations, a complimentary slice of cheesecake for your birthday, and other special rewards. We estimate that the value of consumers’ personal information provided in connection with our rewards program is equivalent to the relevant expenses related to the collection and storage of that personal information. Any difference in price or benefits provided to customers who participate in our rewards program or other financial incentives is reasonably related to the value of the personal information provided, taking account of the fact that the primary purpose of our rewards program is to offer discounts and other benefits to our loyal customers.

Loyalty Program Disclosures for Colorado Residents
The purpose of this section is to notify Colorado consumers of how we use personal information in connection with your participation in our loyalty program, Cheesecake Rewards. You have the right to delete your personal information associated with your Cheesecake Rewards account, however if you delete your personal information, we will be unable to link your rewards to your account, and therefore you will be unable to receive benefits from the program. 

The chart below identifies the categories of personal information collected through the Cheesecake Rewards program that we sell or process for targeted advertising, and the third parties who receive these categories of personal information. 
 

The chart below identifies our loyalty program partners, and the program benefits provided by each partner.

For more information about how we process your personal information, please click here.

11. EMAIL PREFERENCES
In order to provide service to you, we may send you email communications related to your transactions, security, or the administration of our Site. From time to time, we may also send you other messages or updates about The Cheesecake Factory, our Site, and promotions or other activities. If you do not wish to receive promotional email communications from The Cheesecake Factory, you can unsubscribe by clicking on the “unsubscribe” link found in our commercial email messages, or by contacting us as provided below.

Please note that if you opt-out of our promotional emails, we may still send you email messages related to your account or any Services you request from us. Unsubscribing from our promotional emails will not affect the level or quality of service we provide to you.

12. THIRD-PARTY SITES AND SERVICES 
Our Services may provide links or otherwise facilitate access to other websites or online services, including social media services. These links and other features are intended for your convenience only. These third-party websites and services are not related to The Cheesecake Factory and may have separate privacy policies and data collection practices.
Certain features of our Services may permit you to interact with social media networks operated by unaffiliated parties, for example, if you “like” or “follow” us on those platforms (“Social Features”). If you choose to “like” or share content or post information using Social Features, that information may be publicly displayed, and the party operating the social media platform may receive information about you and your use of our Services. Similarly, if you interact with us through Social Features, we may have access to information about you from the social media platform. In addition, we may track when you like us, follow us, or share our content on social media platforms. You should review the terms, policies, and settings of the platforms you use to learn more about their data practices and adjust your settings accordingly.

13. SECURITY OF YOUR PERSONAL INFORMATION
We have implemented commercially reasonable and appropriate steps to protect personal information from loss, misuse and unauthorized access, disclosure, alteration, or destruction. Please keep in mind, however, that there is no such thing as perfect security, and no internet transmission is ever completely secure or error-free. Moreover, you are responsible for maintaining the confidentiality of any username and password you use for our Services.

14. CHILDREN’S PRIVACY
Our Site and online Services are not directed toward children under the age of 16 and we do not knowingly collect any personal information from children under the age of 16. If a child under 16 provides our Site or online Services with personal information, we ask that a parent or guardian contact us as described below so that we may promptly delete the information.

15. CONTACT US
If you have any questions about this Policy, please call or write us at:
Email:    [email protected] 
Phone:    1-866-458-2951
Mail:    The Cheesecake Factory Incorporated
Attn: Privacy Officer
26901 Malibu Hills Road, Calabasas Hills, CA 91301
The Cheesecake Factory is the controller of your personal information processed under this Privacy Policy. The Cheesecake Factory also does business as The Cheesecake Factory Restaurants, Inc.